
Quit It!
2011 is well on its way now and I’m sure those of you that have been inspired to get things done this year have for the most part already put a plan together...even if it’s still in your head and not down on paper yet. Having a plan in your head is great, just remember at some point...hopefully sooner than later...to actually put pen to paper and take it from the thoughts in your head to reality on paper. Just like we find clarity when we talk through a problem, we also get clarity when we write our plans down. Once it’s on paper, often you can see the areas that need work.
After the complete craziness that was my 2010 and I’m sure quite a few of yours too, I’ve tried to get some perspective on my goals and dreams for this year.....by finding reasons to quit. That might sound a bit counterintuitive, but what I’ve found is that for me once I get “radar-lock” on a goal I tend to pursue it to the end and sometimes it ends up being a dead-end. So if you’re chasing a dream or a goal this year, why not evaluate what you’re doing first before you end up chasing your tail.
If you have 10 goals on your list this year, why not whittle your list down to 5 and make sure you’re doing those 5 with 110% dedication rather than doing all 10 with only 60% of your effort? It occurred to me recently when I was reading about famed chef and restaurateur, Gordon Ramsay, and his approach to reviving struggling restaurants. How does he do it? It’s simple really, he takes a menu of 30 or 40 dishes and cuts it down to roughly 10 and insists that the 10 dishes are done to perfection. It’s a really simple strategy and amazingly it actually works! Often the solutions are simpler than we think. When I go out to eat now, it’s becomes so obvious to see why certain restaurants are struggling, often their menus are just too big...too much bulk. On the other hand, there are restaurants that have cult-like followings because of the superb product they serve and fantastic service it’s delivered with because they keep it simple. When you only have 5 or 10 items on your menu, it becomes clear how it’s easier to focus on quality and service without so many distractions. It’s also clear how this logic spills over into all matter of business.

More often than not, less is more. So look at your goals, dreams and aspirations for this year and ask yourself “why” you’re doing it. Look at your real motivation and intention and maybe you’ll soon see how you may be able to remove some dead-weight from your menu.
Here are some of the questions I’ve started asking myself to help me quit while I’m ahead so I don’t throw any more good time after bad ideas:
Why are you doing it in the first place? What is it for? Who will benefit? What’s the motivation behind it? Answer these and you’ll probably start to better understand why you’re doing what you’re doing.
Is it useful? Are you doing it because it’s trendy or cool or is it actually useful? Trends come and go. Useful is here to stay.
Am I solving anything? Is something not possible now that will become possible if I do this? Is there a problem with the way it is now? Is there a system that’s broken that’s causing confusion? You never know, you may actually be solving an imaginary problem that only exists in your head. We’ve all heard the saying “if it aint broke, don’t fix it”.
Is there an easier way? Problems are often quite simple; we just imagine the answers are complicated. For example, recently one of the little rubber feet came off our wooden chopping board at home so it kept wobbling when I used it and for a perfectionist like me this was rather irritating to say the least. I made countless trips to Builders Warehouse and other hardware stores looking for the perfect replacement, I was even considering making one myself until I realized that by removing the remaining 3 rubber feet, the problem was solved...no more wobble. When something isn’t working we often tend to throw more at it. If we just step back and go in the opposite direction, often the solution is right in front of us. Less is more and at the end of the day...it’s just a wooden chopping board.
Is it really worth it? Look at the real value and contribution to yourself, your business or those around you before you take the plunge. Return on investment, is this thing just going to keep you busy or is it actually going to create opportunity and growth?
For me 2011 is a year to reflect on the growth of 2010 and to focus on endurance rather than speed. To do this requires letting go of the excess...even if the excesses are well intentioned goals.